Programmatic Punch NY
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Programmatic Punch 2018
Press
The Drum’s digital editor Ronan Shields reflects on some of the key talking points of The Drum’sProgrammatic Punch, NYC, the conference hosted earlier this week with input from fellow attendee staff writer Bennett Bennett.
‘Transparency has to cut both ways.’ That was one of my key takeaways from our event this week where participants mulled the issues of the day – both old and new. The term ’transparency’ was a recurring utterance, and while it is a welcome development, it would appear that it’s not being dealt in equal measure.
Before we go any further,
Earlier this week, Business Insider reported that Verizon-owned entity Oath would overhaul its recently merged stack, in favor of a more fully integrated offering. As part of that process, the company has sunset its One TV programmatic product – previously part of the AOL fold.
As it shifts gears from programmatic TV, Oath’s business lead for advanced TV, Brett Hurwitz, believes household addressable (HHA) is a major opportunity for advertisers. The promise of household addressable, according to Hurwitz, are more relevant ads delivered at the individual household level.
“Household addressable advertising,” said Hurwitz
For brands to be truly successful in the programmatic space, they must commit to growing their understanding of the tech, building fluency and partnering with the right players, says Erica Schmidt, Cadreon’s new global chief executive officer.
Schmidt shared with The Drum how brands can navigate the walled-gardens and thrive, before her fireside chat at Programmatic Punch New York on March 28.
What advice do you have for brands feeling overwhelmed in this space where walled gardens are everywhere?
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