Rob Bradley is Vice President, Digital Commercial Strategy & Revenue, at CNN International Commercial, leading the organisation’s international strategy for digital monetisation and innovation. Since he joined CNN in 2015, Rob has built and led a global team of digital experts, data and optimisation specialists, programmatic and operations personnel to work with CNNIC’s advertising and Content Sales teams in understanding and unlocking CNN’s digital audiences for commercial partners. He has formed partnerships with major tech providers to bring new solutions to CNNIC’s digital offering and drive double digit growth. Throughout his 14 years in digital advertising, Rob has embraced disruption and pioneered the way that media owners reach and target audiences in their own environment and off platform in the fast-changing digital space. Previously, at IDG, Rob developed and took to market the UK’s first full-service publisher trading desk. Rob also previously worked in business development at Fox International Channels. An industry expert, Rob has spoken at many events such as Google’s inaugural programmatic summit in China, Ad Week Europe, ICEE Fest, Digiday Publisher Summit and DMexco, and has been published in titles such as The Drum and Digital Market Asia.