Andrew joined Sublime Skinz in May 2017 with 20 years’ experience in international internet environments and specialisms in ad tech, search, start-up creations, and turnaround management in e-commerce. In his role as EMEA MD at Sublime Skinz, Andrew will be instrumental in meeting growing demand in the region, forming strategic partnerships, and promoting the adoption of new impacting and non-intrusive ad solutions and technologies. One of his main missions will be to drive future developments in key European markets such as Spain, Italy, and Germany. Previously, Andrew was EMEA MD at OpenX, where he was responsible for accelerating adoption of the advertising platform throughout the EMEA region. Prior to this, Andrew’s extensive experience in the ad tech industry has included high-profile roles at Tradedoubler, where he advanced the scale, profitability, and reputation of the company, and Yahoo!, where he took the lead on multiple sizeable European projects. Based in the UK, Andrew is half French and bilingual, having previously lived in France with his young family. As well as being a keen endurance sportsman, Andrew likes to practice card tricks on any willing audience.