Hossein Houssaini joined Havas Media in 2015 with the mission to build the global music data alliance between Havas and Universal Music Group (Vivendi). He has helped global clients like Emirates, Hyundai, Kia, Disney & Telefonica to digitally transform with content/ creative, data strategy or activation in general for programmatic or from a holistic perspective. Since this year Hossein consults clients on group level, on creative and media. Hossein has developed a global training program which is scalable and examines the learned content through an assessment. Today it is part of every Havas’ employee development plan and is available for clients now as well. The first program launched is the “100% Programmatic Program” and has already over 10,000 participants. He is part of the product/ commercialisation team. Before HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after acted as Director Technology for all audience buying platforms (Mediabrands Audience Platform), bringing programmatic to the region. Hossein worked for Google, starting in tech support and then moved to a sales manager role re-establishing the Rich Media business for DACH (GSA) & the Nordics, launching projects like YouTube Masthead and developing the markets to a successful business. Hossein joined the global board of i-com in 2017. This community is comprised of the largest international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.