With over 20 years of TV and Online sales experience, Jamie has recently expanded his role to be both Deputy MD of Sky Media, and Group Director of Advanced Advertising at Sky. Leading Sky’s global Advanced Advertising strategy both at a product and commercial level, Jamie is responsible for driving advertising innovation across the entire group. Having launched the ground-breaking Sky AdSmart and Sky AdVance in the UK market, Jamie’s remit is the development and commercialisation of emerging advertising opportunities spanning TV, digital and cross-screen solutions. Following a number of Sky’s strategic investments in ad tech, Jamie sits on the board at both Data Xu and ShareThrough. His career path has taken him from ITV to Channel 5 to Viacom Brand Solutions and now to the world’s largest and most innovative sales house – Sky Media.